Retention · Reactivation
AI Reactivation of Dormant Customers, Within Consent
The database you already own is the cheapest demand you will ever have — and the easiest to damage. Eligibility comes before outreach, every time.
Reviewed: 2026-08-20
The problem this solves
Thousands of past customers sit in an export nobody has touched for a year. A blanket campaign would reach some people who never consented, some who already opted out, and some who bought last week.
- Consent status is inconsistent or undocumented.
- No frequency rule exists, so the same person gets contacted repeatedly.
- Replies arrive with no one assigned to answer them.
Post-purchase: the relationship existed and may be resumable, if contact is welcome.
How REVENZA handles it
- 1
Define eligibility
Last purchase window, service type, consent basis and suppression status.
- 2
Filter before contacting
Anyone without a clear basis for contact is excluded and reported, not messaged.
- 3
Send an approved message
Approved campaign copy, approved offer, respecting quiet hours and frequency caps.
- 4
Handle the reply
Interest goes to Sales. An opt-out is honoured immediately and recorded.
What the conversation looks like
A fictional example, written to show the mechanics.
Hello Ms Vy — you completed a treatment course with us last year. The same course is running again in September, and returning customers keep their previous rate. Would you like the details?
Eligible: purchased 14 months ago · marketing consent on file · not suppressed
Maybe. Is it still the same therapist?
Warm intent recorded. Handing to the branch coordinator with the full conversation.
Staffing question outside approved knowledge · routing to a human owner
What your business has to provide
- A customer list with a documented consent basis
- Suppression and opt-out records
- Eligibility rules and a frequency cap
- Approved campaign copy and an approved returning-customer offer
- A named owner for replies
Permissions
AI may act
- Contact eligible, consented, non-suppressed customers
- Present an approved returning-customer offer
- Record and immediately act on an opt-out
- Hand a reply to the named owner
Human approval required
- A new audience, campaign or offer
- Contacting a segment with unclear consent
- Any exception to the frequency cap
Never permitted
- Messaging a suppressed or opted-out contact
- Contacting outside permitted hours or channels
- Inventing an expiry date, loyalty tier or benefit
What to measure
- Eligible share
- Portion of the list contactable under your own consent rules.
- Reply rate
- Contacted customers who replied at all.
- Opt-out rate
- Contacted customers who asked not to be contacted again.
Best fit
- A repeat-purchase or course-based service.
- Consent basis can be established for a meaningful part of the list.
- Someone can answer replies within a day.
Poor fit
- No documented consent for the list at all.
- A one-time purchase with no reason to return.
- Nobody available to handle replies.
View standard pricing or start with a clearly scoped Pilot.
Practical questions
- What if our consent records are incomplete?
- Then the incomplete portion is excluded from the pilot. Cleaning up consent is legitimate work, but it is your decision and your legal responsibility — REVENZA will not treat an unclear record as permission.
Build the AI workforce behind your next closed deal.
View standard pricing or start with a clearly scoped Pilot.